Anyone can make a product, but
what’s a product without an identity? That’s where branding comes in. Having a
specific identity, or brand, to a product lets consumers know what they’re
buying and whom they’re buying from. Having creditability is the upmost importance
because no one is going to buy something from someone that does not know what
he or she is doing. It’s like going to the dentist and having the receptionist
clean your teeth.
Brands also
let more than just the product be the main course of the meal. Selling other
products with your brand attached to it makes the worth of the company more,
because it lets your business be more versatile. For example, Coca-Cola,
personally I’m super bias for Coca-Cola and it is more than just a soft drink
to me. I have so many Coca-Cola paraphernalia it is hard not to know my favorite
soft drink, but I don’t just love the taste of Coca-Cola. The logo of Coca-Cola
has not changed once since it’s debut in 1886 as the nonalcoholic version of
French Wine Coca. It’s a classic and the most well known brand around the world
and it’s known as the “American Brand”; everyone wants their brand to be known
like the brand Coca-Cola.
This is my dedication to Coca-Cola + sodas in the fridge
Along with
the brand, Coca-Cola has also done countless radio and television advertisements.
A company does have to keep on top of its consumer audience and remind
consumers why their product is the best. Having a catchy slogan or a song
attached to the advertisement can help the audience remember your brand because
they’ll have something to associate it with. Also with television ads having a
famous individual or group promote the product can help improve sales because
everyone wants to be like their icon. Coca-Cola used Elvis Presley, The Beatles,
David Bowie, Elton John and Whitney Houston for their commercials all around
the world. But not every endorsement comes out successful and that is something
a company has to gamble on, but it is more important to send your brand with
your name attached to the product out into the world, because if no one knows
who you are then they’re not going to buy any product of yours.
